From 27 September to 1 October 2026, Cannes will once again bring together the international duty free and travel retail industry for TFWA World Exhibition & Conference.
Retailers, buyers, distributors, airport operators, airlines, hospitality groups and international consumer brands will meet throughout the week to discuss new products, categories and commercial opportunities.
Monsor will be in Cannes during TFWA 2026 to present its premium Wrinkle Releaser and explore opportunities across travel retail, airline retail, cruise, hospitality, distribution and selected brand partnerships.
At the centre of the proposition is a travel problem that requires very little introduction: clothes rarely arrive at their destination exactly as they were packed.
Meet Monsor in Cannes during TFWA 2026 →
A familiar travel problem, solved differently
Packing compresses clothing for hours at a time. By the time a traveller reaches their destination, shirts, dresses, blouses and other garments often require attention before they can be worn.
Traditional solutions usually involve finding an iron, using a steamer or arranging a pressing service.
Monsor Wrinkle Releaser provides a more immediate alternative.
The formula is sprayed directly onto the garment, after which the fabric is smoothed by hand. It helps smooth creases, refresh fabrics and neutralise unwanted odours, without requiring an iron or steamer.
Spray. Smooth. Go.
The proposition is intentionally straightforward. The traveller already understands the underlying problem, while the product benefit can be communicated quickly and visually.
This makes the product particularly relevant in environments where attention is limited and purchase decisions are made quickly.
Why wrinkle care fits travel retail
Travel retail is not defined only by products that are strictly necessary for travelling.
International airports sell fragrances, skincare, spirits, confectionery, fashion, watches, sunglasses and luxury accessories. The strongest products are often those that are relevant to the traveller, the occasion or the unique purchasing environment.
Monsor goes one step further.
The need for the product is directly connected to the journey itself.
Clothing is packed.
It is compressed during travel.
It is unpacked at the destination.
The use case is therefore naturally created by travelling.
For retailers, this creates a clear proposition: a familiar traveller need, a straightforward benefit and a premium format that can fit naturally into the travel retail environment.
The product can operate as a standalone travel essential, while also creating opportunities for exclusive formats, gifting, bundles and selected cross-category concepts.
Relevant across different points of the journey
The application of Monsor is not limited to a single travel channel.
Airports and airlines
Airport retail provides a particularly relevant context for wrinkle care. Travellers are already in transit, luggage is part of the immediate journey and the need for the product may arise only a few hours after purchase.
Monsor can therefore complement travel essentials, luggage and accessories, premium convenience, gifting and selected onboard assortments.
The value also continues after the point of purchase. A traveller can purchase the product before departure, use it after arrival and continue using it throughout the trip.
Cruises
Cruise travel creates another strong wrinkle-care use case.
Passengers often travel with clothing for multiple days, including dinner, formal occasions, excursions and events. At the same time, personal irons and garment steamers may be restricted by individual cruise operators.
A non-heating wrinkle-care solution can therefore provide a relevant alternative within cruise retail, onboard convenience and hospitality environments.
Monsor does not position the product as universally approved for every cruise operator. Individual policies and requirements remain specific to each operator.
Hotels and hospitality
The same need occurs immediately after hotel check-in.
A guest may need a shirt for a business meeting, a dress for dinner or another garment that has spent several hours inside a suitcase.
Monsor provides an immediate in-room solution without requiring the guest to locate an iron or arrange pressing service.
This creates potential applications across hotel retail, guest convenience, premium room concepts and selected hospitality partnerships.
Designed around the realities of travel
The positioning of Monsor as a travel essential extends beyond its communication.
Product development has been approached around portability, usability and the practical realities of travelling.
99.75% natural-origin ingredients
Monsor Wrinkle Releaser is formulated with 99.75% natural-origin ingredients and without PFAS, microplastics, parabens or silicones.
The formulation reflects a considered approach to clothing care, combining functionality with the premium positioning of the brand.
Air-powered dispensing
The product uses an air-powered dispensing system without propellant or flammable gases.
The dispensing system has been designed with travel, handling and everyday usability in mind.
50 ml and 200 ml formats
Monsor Wrinkle Releaser is available in two formats.
The compact 50 ml format is suited to on-the-go use and shorter journeys.
The larger 200 ml format creates additional possibilities for longer stays, hospitality and selected retail environments.
The availability of both formats also provides commercial flexibility for different channels and propositions.
Developed and produced in the Netherlands
Monsor is developed and produced in the Netherlands.
Keeping development and production close enables Monsor to remain closely involved in quality, consistency and each stage of the product development and production process.
The packaging also incorporates recycled and recyclable materials.
Premium utility within travel retail
Monsor combines practical utility with premium positioning.
This distinction is important.
Travel essentials are often associated with purely functional products, while premium travel retail is traditionally dominated by beauty, fragrance, spirits, fashion and luxury accessories.
Monsor sits between these worlds.
The product addresses an immediately recognisable practical problem, but the proposition, product design and brand presentation are built for a premium consumer.
That creates opportunities beyond a conventional travel accessory assortment.
Monsor can be considered within travel essentials, premium convenience, gifting, luggage and accessories, selected beauty-adjacent environments and other areas where the traveller is the common denominator.
Opportunities for travel-exclusive concepts and brand partnerships
TFWA also creates opportunities that extend beyond traditional retail listings.
The event brings together premium brands across fragrance, cosmetics, fashion, luggage, gifting, spirits and other categories. For Monsor, this opens the possibility of carefully selected cross-category partnerships.
Potential concepts could include travel-exclusive bundles, premium gifting, co-developed travel sets or complementary propositions with brands that address the same traveller moment.
A fragrance and a clothing-care product, for example, belong to different traditional categories. Within the travel experience, however, both can become part of the same occasion: arriving at the destination, getting ready and feeling prepared for what comes next.
A similar connection exists with luggage. The suitcase itself creates the wrinkle-care use case, creating a natural relationship between the two categories.
The objective is not collaboration for the sake of branding.
A strong partnership should create additional relevance or value for the traveller.
Own the Journey
At the heart of Monsor is a simple belief.
Own the Journey.
Travel rarely goes exactly to plan. The right essentials should therefore provide more control without adding more complexity.
Monsor creates premium, considered travel essentials that remove small frictions from being on the move, allowing travellers to spend less time solving avoidable problems and more time focusing on the journey itself.
The Wrinkle Releaser expresses that philosophy clearly.
It addresses an existing problem with a simple, considered solution and fits naturally into the moments in which travellers need it.
In market today
Monsor is already reaching travellers through direct-to-consumer and selected retail partners.
This provides a strong foundation for conversations with international travel retail partners, distributors and operators.
The proposition can be approached differently depending on the channel. For a travel retailer, the focus may be assortment and category fit. For a distributor, it may be market positioning. For an airline or cruise operator, the conversation may focus on specific traveller moments. For another premium brand, the opportunity may be a travel-exclusive collaboration.
The underlying product proposition remains consistent across those conversations.
Why TFWA Cannes 2026
TFWA Cannes brings together the people responsible for shaping international travel retail assortments and traveller experiences.
For Monsor, this makes the event a natural setting to present the Wrinkle Releaser to buyers, distributors, airlines, cruise and hospitality businesses and potential brand partners.
The product is particularly suited to a face-to-face introduction.
Its use case is immediately recognisable, the product can be experienced directly and its commercial fit can be discussed within the context of a specific channel or assortment.
Monsor co-founders Joris Heeren and Arsalan Aryai will be in Cannes from 27 September to 1 October 2026 for meetings throughout the week.
Interested in meeting Monsor in Cannes?
A focused 15-minute meeting provides an opportunity to experience the product and discuss its potential within travel retail, distribution, airline retail, cruise, hospitality or a selected brand collaboration.
If schedules during TFWA week do not align, a follow-up conversation can also be arranged after Cannes.
Request a 15-minute meeting with Monsor →
Frequently asked questions
When will Monsor be in Cannes?
Monsor will be in Cannes from 27 September to 1 October 2026 during TFWA World Exhibition & Conference week.
What is Monsor Wrinkle Releaser?
Monsor Wrinkle Releaser is a premium clothing-care product designed to smooth creases, refresh fabrics and help neutralise unwanted odours without requiring an iron or steamer.
Which formats are available?
The product is available in 50 ml and 200 ml. The 50 ml format is particularly suited to on-the-go use, while the 200 ml format creates additional possibilities for longer stays, hospitality and selected retail environments.
Which commercial partnerships is Monsor interested in?
Relevant opportunities include travel retail partnerships, distribution, airline retail, cruise and hospitality, selected brand collaborations, travel-exclusive concepts and premium gifting.
Can brands collaborate with Monsor?
Yes. Monsor is open to selected brand collaborations where both products or brands address a relevant shared traveller moment and the partnership creates meaningful additional value.
Can samples be requested?
Yes. Sample requests can be submitted through the dedicated Cannes contact page.
What if there is no availability during TFWA?
The Cannes page also provides an option to leave contact details for a follow-up conversation after TFWA.
A natural place in the journey
Travel retail covers an extraordinarily broad range of categories, from Champagne and fragrance to luxury fashion, confectionery and travel accessories.
The common denominator is not that every product is necessary to travel.
It is the traveller.
Monsor has an additional advantage: the problem addressed by the Wrinkle Releaser is directly created by the journey itself.
Clothes are packed, compressed and unpacked.
Creases appear.
Monsor provides an immediate solution.
That creates a clear product story, a premium proposition and a natural connection to travel retail.
Monsor looks forward to bringing that proposition to Cannes during TFWA 2026.
Own the Journey.
Delen:
Kledingverfrisser: zo houd je kleding fris zonder te wassen